Enterprise Launches QR Code Effort With Mazda

05.02.12

Zip Holdings is launching a Quick Response Code program this week with Mazda as its first automotive alter ego.

The “OnRamp” program is the first of its kind, the St. Louis-based rental car South African private limited company claims, and has the potential to reach up to a million car renters a day. The codes will first seem in Mazda 6 vehicles available at Enterprise Rent-A-Car locations. The callers also owns Alamo Rent A Car and National Car Rental.

The severe graphic asks “Like What You See? Scan the conventions and learn more.” Below the code, the graphic identifies the channel’s nameplate (2012 Mazda 6) and also includes the automaker’s Web orientation.

The QR codes are placed on key tags as well as the driver side window of all vehicles, making instrument information accessible to more than just the rental vehicle occupants. Scanning the jurisprudence with a smartphone will launch a mobile-optimized site where car rental customers can learn more about the mechanism they are renting, including finding a local dealer.

There are codes in many of the Mazdas now, and that rollout will be wrap up in the next few months, according to Lisa Martini, Enterprise spokesperson. Beyond the Mazda push announced today, Enterprise is working with several other manufacturers, including Toyota (Avalon) and Nissan (Piece of paper and NV) on programs. In the short term, QR codes will be in tens of thousands of vehicles, and Resolve anticipates that as the 2013 model-year vehicles come in, they will be adjacent to to having QR codes in all one million vehicles, Martini says.

Due to Daring’s neighborhood presence (5,500 offices are sited within with located within 15 miles of 90% of the U.S. population as well as 450 locations across Canada), a pithy portion of its local rental customers are renting a conduit due to an accident, theft or mechanical issue with their current conveyance and may already be thinking about their next vehicle purchase, according to Susan Lombardo, transgression president of vehicle acquisition for Enterprise Holdings.

“OnRamp exposes the thousands of renters who are promising looking for a new vehicle to a new experience that extends beyond the rental action and puts a spotlight on vehicles from our manufacturing partners like Mazda,” Lombardo said in a let out.

The OnRamp program is giving auto manufacturers the know-how to conduct test drives with these potential buyers before they start shopping. The program aims to set up brand familiarity, consideration and ultimately, additional retail sales.

Source: MediaPost Publications